BroadRange Logistics Introduces Ultra Flex Warehousing Solutions at Premier Flooring Distributors’ Conference; Appoints Don Finkell as Vice Chairman of Flooring Logistics

FOREST PARK, Ga. – BroadRange Logistics (BroadRange), a leader in logistics and warehousing solutions, today announced its new customizable and ultra-flexible warehousing solutions for flooring companies at this week’s North American Floor Covering Distributors (NAFCD) conference in Colorado Springs, Nov. 14-16.

The company also appointed Don Finkell as the Vice Chairman of Flooring Logistics, a move that reinforces its commitment to excellence and innovation in the warehousing industry for flooring companies.

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Don Finkell

“The flooring industry has been experiencing transition and significant growth in recent years, and with this growth comes increased demand for efficient warehousing and logistics solutions,” said Ari Milstein, CEO of BroadRange. “With the addition of Don Finkell to our team, we are well-prepared to meet this demand, streamline operations, maximize efficiency for flooring companies and contribute to the industry’s ongoing growth and success.”

BroadRange has grown by 3,200 percent over the past three years and currently operates 11 warehouses across five states, covering seven million square feet. Key highlights of the company’s third-party logistics (3PL) warehousing solutions include:

● Ultra-Flexible Storage Options: BroadRange is best known for offering a range of some of the most flexible storage solutions tailored to the specific needs of flooring companies. Whether it’s hardwood, laminate, carpet or tile, BroadRange’s warehouses are equipped to handle various flooring materials and ensure safe storage and easy access.

● Advanced Inventory Management: The company’s inventory management system allows for real-time tracking and reporting, providing distributors with complete visibility into their flooring products. This feature enables efficient order fulfillment, reducing lead times and enhancing customer satisfaction.

● On-Time Delivery: With a strategic network of distribution centers, including two new warehouses in the Carpet Belt in Northwest Georgia offering 1.1 million square feet combined, BroadRange ensures on-time delivery of flooring products to distributors and retailers nationwide. The company’s commitment to reliability and timeliness is unmatched in the industry.

Finkell’s extensive background in the flooring industry spans more than 30 years and makes him a valuable addition to the BroadRange team. During his career, he’s held leadership positions at various flooring companies, including Shaw Industries. In 1988, he assumed the role of CEO at Anderson Hardwood Floors and successfully expanded the company until Shaw Industries acquired it in 2007, where he then took on the role of CEO for Shaw Hardwood. In 2013, Finkell founded American OEM in Tennessee, which has since become a part of AHF Products. Throughout his career, Finkell has also played key roles as chairman in several industry organizations, including the Hardwood Federation, the National Wood Flooring Association and the Decorative Hardwoods Association.

“I am truly impressed with BroadRange’s innovative approach to warehousing and their unwavering commitment to putting the customer first,” Finkell said. “I am thrilled to join the team and eager to leverage these capabilities to help the flooring industry harness the full potential of smart warehousing, driving growth and success for our valued partners.”

About BroadRange Logistics
BroadRange Logistics is an industry-leading end-to-end provider of ultra-flexible warehousing and fulfillment services. Serving businesses of all sizes, BroadRange offers comprehensive short- and long-term solutions, enabling companies to effortlessly navigate the intricacies of supply chain management, including warehousing, fulfillment, and other value-added services. The company ranked No. 163 overall and the No. 6 logistics company on the 2023 Inc. 5000, the annual list of the fastest-growing private companies in America. Managing seven million square feet of warehouse space, BroadRange operates across 11 prime locations in five states within the United States. For more information about BroadRange, visit:

PR Contact:
Leah Wilkinson
Wilkinson + Associates for BroadRange Logistics
[email protected]



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