A key component of a thriving business is generating significant sales revenue and prioritizing the enhancement of customer satisfaction.
It’s important to note that without happy, satisfied customers, boosting sales revenue is practically unachievable. Indeed, there are some businesses that manage to survive temporarily with subpar customer service. But in the long run, these inferior practices are bound to backfire on them.
So, how can your company boost customer satisfaction and drive sales?
Many approaches exist to enhance both business-related facets. You can leanfocus heavily on marketing. You can develop rigorous customer service training programs. You can make products that customers simply can’t say no to.
However, even after implementing all the above strategies, you may still find that your customer satisfaction levels and sales aren’t as high as they potentially could be.
Enter logistics–an “unsung hero” that makes customers happier and increases sales. It’s often overlooked but is crucial in today’s modernized, fast-moving digital landscape.
Read on as we detail how BroadRange’s flexible 3PL warehousing services can drive sales and boost customer satisfaction.
The Value Of Delegation and Outsourcing.
Removing all the macro and micro elements out of the equation, delegation and outsourcing fall under a similar umbrella.
In both cases, you (or your company) are giving someone else responsibility.
We live in an era where do-it-yourself (DIY) is a celebrated notion. In many cases, it should be. Business owners in their infancy often have to take charge and do everything themselves.
However, there comes a point where the DIY spirit limits you. It can border on micromanagement, or it could just be plain inefficient.
For instance, DIYing supply chain management–or, more specifically, keeping everything in-house–often spreads companies too thin.
Inventory management, transportation, and general logistics-based challenges call for a high degree of focus and resources.
The result? Businesses that DIY their logistics and transportation end up pouring far too much time, effort, and capital into their supply chain. Everything else within the organization, including sales and customer satisfaction, begins to suffer.
Conversely, outsourcing your supply chain needs (e.g., inventory management systems) to a 3PL like BroadRange enables you to keep your eyes on the prize.
Instead of getting lost in a sea of logistical complexities, you can rely on vastly experienced logistical experts to handle your nitty gritty supply chain aspects. You’ll be free to focus on your customer’s needs and fine-tune marketing, sales, and customer service models–for instance–to boost sales.
Inventory Management Systems That Increase Efficiency And Customer Satisfaction.
Our inventory management systems often contribute directly to more satisfied customers.
We immediately sort, label, and tag the materials that arrive at our warehouse and direct them to their previously assigned location. Using our warehouse system’s tech, we apply various criteria to optimize the product’s site, reducing order picking time.
We’re highly adept in the First-in, First-out (FIFO) method. We offer it to our clients who require us to move their products in and out. We’ll also ship items by lot to ensure quality control for our clients. Flexibility and customization are the name of the game. In fact, you can choose from a 100% flexible proprietary inventory management system or our pre-built system.
You might wonder how these services will increase customer satisfaction and boost sales. Allow us to connect the dots:
Efficient inventory management systems are crucial in ensuring your goods arrive where they need to go (e.g., retailers and distribution centers) in top-notch condition. Thus, customers will receive their products in a streamlined fashion, meaning they don’t have to wait any longer than is necessary.
Whereas, in our e-commerce fulfillment operations, we process orders when we receive receipts. Then, we ensure they ship within 24 hours. Often, we can ship on the business day itself.
Your customers will be highly satisfied with your streamlined product shipping (if you’re an e-commerce business). A better customer experience will encourage them to shop more with your company and tell their friends and family about what you bring to the table, driving further sales.
Cost-Efficient Business Expansion.
Expanding your target customer base is one of the best ways to increase sales and yet it’s not as easy as it sounds.
Growing your company’s footprint and reaching audiences in new regions, states, countries, and continents will get more people to buy your products.
Of course, there’s a double-edged sword aspect to the above concepts. Specifically, a business’s expansion comes with logistical challenges when ensuring your goods reach their intended targets.
Another way to look at it is this: You’ve got to spend more to make more. An expansion initiative calls for more financial investment with an exponential return in mind.
Unfortunately, when cracks exist in your supply chain logistics, you’ll often spend more but not make more.
For instance, even if you’re satisfying customers with seamless shipping, you could get raked over the coals on shipping and transportation fees. Or, you might have spending under control, but your supply chain moves at a snail’s pace. This leaves customers unsatisfied and ready to shop elsewhere.
BroadRange’s flexible 3PL warehousing services eliminate these inefficiencies. Our advanced technology and vast industry knowledge ensure each dollar you invest in expansion yields significant returns.
BroadRange’s Flexible 3PL Warehousing Services Can Be Your Company’s Secret Ingredient.
BroadRange isn’t the only 3PL warehousing service provider around. However, you’ll rarely find another 3PL who’ll be as flexible to your business’s precise needs as we are.
We’ll assess each facet of your supply chain needs to design services that offer a sturdy backbone to your business operations. You’ll focus on the big-picture elements that draw customers and boost sales. We’ll keep things running smoothly behind the scenes with our capable logistics operations humming along.
Every new partnership at BroadRange Logistics is as exciting a proposition for us as it is for our new clients. It’s one more chance to help take a company like yours to exciting new places with revenue and customer satisfaction.
Reach out to us today. We’ll discuss your supply chain needs and see how our 3PL warehousing services can fit into your business.
