Logistics Solutions for Fitness Equipment Distribution
BroadRange Logistics (BRL) provides third-party logistics services designed to address the specific distribution challenges faced by fitness equipment manufacturers, retailers, and facility operators. With a network of 18 facilities across eight states, BRL offers distribution services reaching 92% of the U.S. market within one day.
Adaptable Warehouse Agreements
The fitness equipment industry experiences unique distribution challenges:
- Seasonal demand fluctuations around New Year’s resolutions and other peak periods
- Varied product dimensions from small accessories to large, heavy equipment
- Complex delivery requirements for commercial and residential installations
- Inventory management across diverse product categories
To address these challenges, BRL offers warehouse agreements with the following structure:
- Terms available for up to seven years
- Ability to modify or exit with four months’ notice without penalties
- Space allocation adjustable based on current inventory needs
Fitness Industry-Specific Logistics Capabilities
- Equipment Handling: Specialized handling for heavy treadmills, ellipticals, weight racks, and other bulky fitness equipment
- White Glove Services: Coordination with installation teams for commercial gym setups
- Inventory Management: Systems to track diverse product categories from wearables to large equipment
- Peak Season Support: Scalable capacity for January resolution season and other high-demand periods
- Returns Processing: Management of customer returns and warranty replacements
- Kitting Services: Assembly of subscription boxes, home gym packages, or retail display units
Distribution Network Infrastructure
- Warehouse management system (WMS) with integration capabilities for e-commerce, retail, and B2B channels
- Cross-docking services to minimize handling of large equipment
- Climate-controlled storage for electronics and certain materials
- Loading docks and equipment designed for oversized items
Cost Considerations for Fitness Businesses
Long-term warehouse leases can present challenges for fitness businesses dealing with evolving product lines, seasonal variations, and changing market conditions. The ability to adjust warehouse capacity provides an alternative to fixed long-term commitments.
For growing fitness brands, variable logistics costs that scale with business volume may offer advantages over fixed infrastructure investments, particularly during expansion phases or when testing new markets.
Contact Information
For additional information about logistics solutions for fitness equipment distribution:
Amit R. Agrawal, Marketing Manager, amit.agrawal@broadrangelogistics.com, (646) 713-1714
Jacob Rosenfeld, VP of Business Development, jacob.rosenfeld@broadrangelogistics.com, (845) 659-3464
